good will

1. (noun) the friendly hope that something will succeed
Synonyms: goodwill
Related Words: friendliness

2. (noun) (accounting) an intangible asset valued according to the advantage or reputation a business has acquired (over and above its tangible assets)
Synonyms: goodwill
Related Words: intangible, intangible asset

3. (noun) a disposition to kindness and compassion; benign good will: "the victor's grace in treating the vanquished"
Synonyms: goodwill, grace
Related Words: good nature



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