dissuasion

1. (noun) deterrence by argument or reasoning or entreaty
Related Words: deterrence
Antonyms: persuasion

2. (noun) persuasion not to do something; the act of talking someone out of an intended course of action
Related Words: expostulation, objection, persuasion, remonstrance, suasion

3. (noun) a communication that dissuades you
Related Words: discouragement



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